Building a Brand – Saafi Behavior

Saafi Logo Design Process

While the brunt of the work I do at my current job is laying out and designing signs and displays, sometimes clients come to us to help build their brand and design logos and other assets they will use for their business.

This client was opening a behavioral health services company and needed to come up with a set of branding assets that would express their ability to help and provide services to those in need and show that they are approachable and provide a comfortable environment. With no other information provided – no colors, no fonts, etc – I got to jump in and design from the ground up. I researched other behavioral health service companies to see what common things they all shared and analyzed what made some stand out. These here are the initial designs that I provided with the one on the bottom left the final choice by the client.

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